Phone callback
No callback observed
Add a phone call follow-up. You can even have an agent make the call for you.
Speed-to-Lead · 2026 benchmark6,346 companies benchmarked
Generating your
speed-to-lead report
Comparing response time, personalization, and follow-up.
Atlassian
Your speed to lead is 5.7 hours
Best in class companies are < 5 mins. The fastest are < 1 min.
Compared with all companies
Faster than 17% of all measured companies
17th percentile
SlowestFastest
You
Compared within Software Development
Industry sample: 3 companies
1st percentile
SlowestFastest
You
Compared within 5K+ employees
Company-size sample: 3 companies
33rd percentile
SlowestFastest
You
Personalization level
Full
Pure templateFull
Light
Form complexity
8 fields
The sweet spot is between 3-5 fields. You can eliminate fields by finding enriched profiles that give you Title, Company, Industry, and use Clay's waterfall to find the mobile number instead of requesting one (and likely getting a bogus #s)
Industry average
2.6 hours
Atlassian is 3.1 hours slower
Company-size average
12.3 hours
Atlassian is 6.6 hours faster
Recommended next steps
What to improve
Remove 2 fields from the form
The observed form has 8 fields. Reducing it to 6 gets the form below the 7-field threshold.
Add a phone follow-up
No callback was observed. Add a phone touch for high-intent or high-fit submissions so email is not the only response channel.
Automate the personalization workflow
The response was fully personalized, but its speed ranks in the 17th percentile overall. Automate research and context gathering so the tailored reply can go out sooner.
This result reflects the observed response in the benchmark and should be read as a directional comparison, not a permanent company score.